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523 Sylvan Ave, 5th Floor Mountain View, CA 94041USA

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About Kassy

Here to Help Elevate Your Brand

Public Relations
Marketing Consulting

Brand recognition is crucial because it builds trust and familiarity with your target audience. When consumers can easily identify and remember your brand, they are more likely to choose it over competitors. This recognition not only attracts new customers but also fosters loyalty among existing ones, driving repeat business. Additionally, a strong brand identity can command premium pricing and make your products or services stand out in a crowded market. Ultimately, brand recognition is the cornerstone of a successful business, influencing purchasing decisions and enabling long-term growth and profitability.

Alan Macdonald

Marketum CTO

With a career spanning over two decades, I’ve journeyed from the heart of the nonprofit sector to the dynamic world of corporate philanthropy and CSR, and ultimately found my true calling in PR and brand marketing. My story is a testament to the transformative power of seizing the right opportunity at the right time. For the first decade of my career, I had the privilege of working in the nonprofit sector. Those years were marked by a deep commitment to making a positive impact on society. However, it was during this time that a significant shift occurred, leading me to the world of corporate philanthropy and CSR. This transition opened my eyes to the immense influence a brand’s reputation wields in the public eye. It was a revelation that left an indelible mark on my professional journey and ignited my love for Public Relations.

That pivotal job opportunity changed my life and career for the better. Over the last ten years, I’ve poured my heart and soul into the realms of PR and brand marketing. My mission is clear: to help elevate brands, enhance their reputations, and provide expert guidance on all facets of marketing. Being entrusted with the responsibility of shaping a brand’s public image is an honor that I hold dear. I’ve learned that when my passion aligns with the brand’s values and goals, my work truly shines.

My academic journey has also been one of dedication and achievement. I hold an MBA from Texas Women’s University, which has enriched my strategic thinking and leadership abilities. Additionally, my Bachelor’s degree from William Paterson University laid a strong foundation for my career in communication and marketing.

Outside of my professional life, I am blessed to be married to the love of my life. Together, we are proud parents to a beautiful daughter who brings endless joy to our lives. Our household is further enlivened by the presence of two spirited Jack Russell terriers.
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What we do

We create special things

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