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Does Personalized Media Pitching Matter—And Does It Work?

Does Personalized Media Pitching Matter—And Does It Work? In an age of AI-generated content, crowded inboxes, and shrinking newsroom staffs, public relations professionals face an uphill battle when it comes to landing media coverage. One question PR pros and marketers frequently ask is: Does personalized media pitching still matter? And does it actually work? The […]